Contemporary new community embraces local vibe with luxury living just steps from neighborhood hotspots

PHOENIX, ARIZ. (June 12, 2017) – Living in Arcadia is all about the vibe. Neighbors are friendly, the bougainvillea bloom brighter and two wheels are often preferred over four. Embracing the local culture San Diego-based developer TrueCraft Residential created Novella at Arcadia (, a new luxury townhome community located at 36th Street just south of Camelback Rd., a locale that’s just steps from area hotspots like La Grande Orange and Postino WineCafe.

“We first fell in love with the Arcadia neighborhood, and then decided to design a community that would be the perfect addition to the area,” said Paul Williamson, CEO for TrueCraft Residential. “Novella at Arcadia incorporates everything that makes Arcadia living so wonderful and effortless,” he said.

From stylish gourmet kitchens primed for entertaining, to patios perfect for enjoying sundown cocktails with friends, to smart layouts that effortlessly incorporate Arizona’s much adored indoor/outdoor lifestyle with retractable doors and patios on both the upper and lower levels.

Novella at Arcadia offers two residence types, Residence One offers 1,756 of living space with three bedrooms and two and a half bathrooms. This expansive layout offers an open format for a grand feel with high ceilings and a private garden terrace.

Residence Two offers 1,781 of living space with three bedrooms, three and a half bathrooms. Each residence at Novella at Arcadia includes a two-car garage.  This layout offers a ground floor office, entertainment room or guest suite with a stylish second level living space and patio terrace.  Situated on a prime lot in the heart of Arcadia, many of these residences offer views of South Mountain or Piestewa Peak.

“Arcadia is one of the hottest submarkets in the Valley right now and buyers really want to be walking or biking distance from the area restaurants, shops and hotspots,” said Raul Siqueiros, partner with The Agency, the broker for Novella at Arcadia. “Novella is introducing a property type that is in extremely high demand in the neighborhood – brand new, high end townhomes are rare and much coveted in Arcadia,” he said.

Novella at Arcadia is now open and ready for immediate move ins. Pricing starts at $495,000.  To request more information or schedule a private tour, call 602.358.7033 or visit

For more information about Novella at Arcadia or to schedule interviews and request photos contact Melissa Rein | 602.384.4747 or

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