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Heidi Lamar

At the ripe old age of five, Heidi Lamar learned how to turn lemons into lemonade. It wouldn’t have been an unusual feat for a girl her age, had she decided to set up a stand on a hot summer day. But even as a child, Heidi saw opportunity where others might have seen impossibility -- or in this case -- a very cold snowy day in Seattle. No one was surprised when Heidi got her real estate license and bought her first piece of property at 21 -- a duplex she still rents out today. Nor were they surprised when, as she was approaching 40, she bought a Scottsdale office building that was home to a struggling spa. She was an entrepreneur, after all. But it was the skill she learned at five -- turning lemons into lemonade and selling it in the midst of a snowstorm -- that would help her turn that nondescript building into a luxury destination. Something she never planned on doing, but would change her career path and her life forever. “People would say, 'do you realize there are more spas per capita in Phoenix than any other city in the world?' Everyone thought I was crazy, but they’d been telling me that my whole life.”With absolutely no experience, Heidi not only renovated the worn-out spa, but gave the entire building a makeover. As tenants moved out, she took over the space, adding a yoga studio, hair salon and an event room. And then she sold the spa’s services in the same way she sold lemonade in a snowstorm -- with a little bit of charm and a whole lot of moxie.  Today Spa Lamar is the largest privately owned resort-style spa in Scottsdale, Arizona. But Heidi hasn’t forgotten her roots. As you enter the atrium, the first thing you see is a pitcher of ice cold lemonade -– a sweet reminder of the lessons she learned so early in life. 
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