Since opening in January 2014, TruHIT Fitness has grown tremendously, thanks to the rise of boutique gyms and group fitness. TruHIt’s philosophy combines personal group training and workouts, a customized meal and nutrition plan combined with high intensity training. The locally owned gym started with 150 members and has grown to over 1,000 members.
According to Ken Fearer, TruHIT founder, the demand is growing as more clients switch from big-box gyms and other formats that don’t drive results but come at a hefty monthly cost. The two additional locations opening in Ahwatukee and North Phoenix aim to provide additional ease of access and convenience for their growing base of clients.
“It’s proving to be a winning combination for our clients,” said Fearer. “We opened our first location in the Scottsdale Airpark in 2013 and we’re set to open two more this spring – to meet the growing demands of our clients. We know fitness is not a one-size-fits-all – and that’s what makes us unique. We take the time to understand what their fitness journey has been, their overall objectives and the results they want to see. From there, we provide a right-sized personalized approach to fitness that’s tailored to their lifestyle and get the best results.”
Ken adds, “Because we are so passionate about helping our clients, we are the only one that offers a free 30-day fit challenge. Since we started, we have more than 2,500 clients who have signed up for the challenges and collectively, our clients have lost over 4,000 pounds during our fit challenges.”
The International Health, Racquet and Sportsclub Association (IHRSA), the trade association of the fitness industry, reports that of the 54.1 million people that had a membership to a health or fitness club in 2014, 42 percent were members of a studio. While some of these individuals held multiple memberships (most often a traditional gym coupled with a studio), the number of studios opened in 2014 showed a 200-percent increase from the previous year. When comparing this to only a seven-percent increase in the number of new gyms that were opened, it suggests that the industry is shifting away from traditional big-box chains.
Each TruHIT location is owned and operated by a franchisee owner. To learn why all the buzz, TruHit is offering one-free week pass to new members.
- Ahwatukee Grand Opening on May 1, 2017 (4302 E. Ray Road, Ste. 109)
- North Phoenix Grand Opening on May 1, 2017 (1125 W. Pinnacle Peak, Building 4)