The Rise of the Pop Up Shops

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The Rise of the Pop Up Shops

For those newly engaged hopefuls amidst wedding planning preparations, selecting the right florist to match your blooming vision is an important step to achieving floral perfection. That’s why Table Tops owner and florist, Melissa, is dishing some insight that may have you thinking about a thing or two…

Noticeably, as of recent there is a considerable amount of newly established ‘Mom and Pop”, home based floral studios making their way into the bridal market. Certain industries are perfect for home based companies but wedding florists are definitely not one of them. Initially quite tempting, due to their considerably low prices, it is important to consider the nature in which your flowers are maintained. Upholding temperatures of 38-45 degrees F is essential to keep your petals beautiful, blooming & fresh upon delivery. By undercutting costs and storing flowers in ill kept conditions or buying them the day of the event increases the chances that your floral investment may wither away sooner than planned. As a business owner maintaining commercialized refrigeration units, leases on commercial space and paying leases on cargo vans may not be easy, but it’s the right way to run an accredited wedding florist business.

Many years back (true story) a Phoenix “home based ” florist left curly willow for an event in a plastic wrap outside a carport.  On the day of the scheduled wedding, the ceiling chandelier flower designs that were created, from the curly willow left in the carport, were dripping larva from eggs formed within the branches. This larva drizzled their way onto the linens & glassware below. Yikes! An unforeseen circumstance that could have been avoided with proper conditioning and cooling.

Established commercial florists have locations to visit where you can get to know the experienced team members who will deliver on your wedding day. Have you ever thought about what would happen if the freelance florist you met in your neighborhood coffee shop never shows up on your wedding day? Where would you go? What recourse do you have? Is showing up to their household studio in their personal home appropriate? These are all important considerations when selecting a florist for your nuptial occasion. It may be more expensive to work with a florist who carries overhead but at the end of the day you get what you pay for with an added peace of mind!

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Melissa Lewis – Owner/Floral Designer Flowers have been Melissa’s passion – either as a designer or an owner – for over two decades. Melissa opened her first shop called The Rose Petaler in Scottsdale, Arizona in 1992 after working for an Ecuadorian family in Boston learning the rose trade. Her bachelor’s degree in Liberal Arts from The Colorado College taught her many valuable skills about owning and operating a small business. She successfully sold the company in 2001 to spend more time with her children. Unable to stay away for too long, Melissa purchased Table Tops, Etc. in April 2003 from a friend she worked for following her short hiatus. She has been designing fabulous events – from lavish soirees and intimate anniversary parties to three-day conferences and 800-guest weddings – and has an amazing following! Over 2,100 executed events over the course of her carrier! “I have a confession to make! When I was seven years old and living in Marblehead, Massachusetts, I stole tulips from our public gardens as a Mother’s Day gift. That was the beginning . . . and it’s only grown from there. Lilacs from my neighbors’ gardens would find their way to vases throughout my home each season. And, each year on my vacations back East, I would dry sea lavender plucked from the New England shores and moss dug from the damp Maine forests – just to add a little something special to client arrangements. I love flowers. I have always loved flowers. I can’t tell you what a joy it is to have the opportunity to work with them every day – and share them with others!” If you have any questions, please email Melissa directly at [email protected]

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