PHX Beer Co. Collaborates with The Historic Nile Theater to Celebrate 100 Year Anniversary

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PHX Beer Co. Collaborates with The Historic Nile Theater to Celebrate 100 Year Anniversary

  PHX Beer Co. Collaborates with The Historic Nile Theater to Celebrate 100 Year Anniversary

Local Brewery Works in Partnership with Concert Venue to Honor a Century of Entertainment

(PHOENIX, Ariz.) – PHX Beer Co. is teaming up with The Nile Theater to craft a distinctive can design honoring the iconic music venue’s remarkable 100-year legacy that will be available on May 1. This specialty can will be filled with one of PHX Beer Co.’s signature refreshing Lagers.

 

The unique artwork on the canned beverage will pay homage to the rich history of the Nile Theater, infusing elements of the theater’s vibrant music culture with nostalgic and celebratory elements.

 

“We crafted a timeless yet familiar look for this commemorative design, drawing inspiration from vintage beer can art of the 1950s and 60s,” said Christian Houda, marketing director at PHX Beer Co. “By incorporating the Nile 100 Year logo prominently, we ventured to incorporate multiple design cues.”

 

Wings are also integrated into the artwork to symbolize PHX Beer Co.’s collaboration in the project, as well as the Nile Theater Marquee’s original Egyptian-themed design.

 

Established in 1924, the Nile Theater stands proudly as a cherished Mesa landmark, steeped in rich history. Over the years, it has transformed, serving as a movie theater, a church, a rock night club and a coffee shop. Today, it stands anew as a concert venue, continuing to captivate audiences with its timeless charm.

 

“We are so excited to be collaborating with PHX Beer Co.,” said Michelle Donovan, Owner of the Nile Theatre. “It is a honor to celebrate this milestone with another local business that represents Arizona so well.”

 

The special edition can will be released and available to the public on Wednesday, May 1, at PHX Beer Co.’s Downtown taproom and Scottsdale restaurant.

 

About the Nile Theater

Founded in 1924, the Nile Theater has been used for many purposes but it was built to entertain. With three different venues in the same building, The Nile is a one-stop-shop for concerts from big to small.  Not only is it an entertainment destination, The Nile also houses a 100% Vegan coffee shop and cafe. For more information, visit https://www.theniletheater.com/.

 

About PHX Beer Co.

We are PHX Beer Co. It’s not just a name. We seriously love Phoenix, and we seriously love beer. This town runs in our blood and in our brews. Our brewers use fresh ingredients to bring the city to you, whether you’re touring our downtown Phoenix brewery, visiting our taproom, grabbing a scratch bite from our restaurants, or shopping the aisles of your local grocery. PHX Beer Co. was created by a team of local entrepreneurs and industry veterans to ignite the craft beer scene. We are taking our past and crafting it into the future of Phoenix beer. Whether you’re a traveler or a local, you will find a home at PHX Beer Co. For more information, visit phxbeerco.com

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