Phoenix-based SCRATCH Software Launches Platform to Protect Merchant Profits

Phoenix-based SCRATCH Software Launches Platform to Protect Merchant Profits

Veteran technology entrepreneur Lorde Astor West is rolling out a first-of-its-kind cloud native technology designed to protect against excessive credit-card processing fees, fraud and friction merchants typically experience with digital commerce.

“Current technologies are being pushed to their limits by the rapid rise in on-demand services. Merchants can no longer bear the cost or justify increasing prices to cover rising fees, increased fraud and purchase abandonment due to a crumbling payments system,” says West. “That’s why we invented SCRATCH. By consolidating payments and transaction data into one easy-to-use solution we will once and for all be able to solve the issue of lost revenue that merchants are forced to deal with caused by digital commerce.”

Over the next 12 months SCRATCH will provide merchants with a suite of pay-as-you-go apps that are designed to work with the merchant’s current technology. The first app to hit the market is RECOUP, a surcharging-as-a-service technology that will dramatically increase net profits by passing on excessive credit-card processing fees with eligible transactions. Merchants will be able to track every transaction that is surcharged through a user-friendly, personalized dashboard and will have access to the full suite of SCRATCH apps as they launch on a pay-as-you-go, use-what-you-need basis.

“We’ve lined up a significant number of businesses who would like to use our services, from healthcare to hospitality and everything in between,” says West. “Merchants are ready for some relief from rising costs that seem to be around every turn. The possibility of being able to recoup even a small amount of revenue is very attractive for most business owners.”

The development of a surcharging solution is no small feat of engineering. Surcharging is a complex and highly regulated pricing strategy that is made nearly impossible without the help of complex algorithms and automation.

“Millions in investments have been lost by those attempting to bring a scalable surcharging technology to market,” says West. “We succeeded where others have failed because of our deep understanding of complex business requirements acquired from nearly two decades of custom software development. We saw the opportunity to solve a problem and we seized it.”

About SCRATCH Software

Launched by veteran technology entrepreneur Lorde Astor West in 2018, SCRATCH is the first-of-its-kind FINTECH platform designed to help grow business by protecting revenue typically lost to excessive credit card processing fees, shopping cart friction and payments-related fraud. Over the next 12 months SCRATCH will focus on helping merchants recoup credit card processing fees while continuing to develop new solutions that solve the growing issues businesses face with digital commerce. For more information, visit

To schedule an interview with Lorde Astor West or to obtain more information, please contact Beth McRae at or 480-990-0282.

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