notMYkid Launches Web-Based Programs in Response to COVID-19

notMYkid Launches Web-Based Programs in Response to COVID-19

notMYkid has taken swift action to activate a digital transformation that allows their team of prevention specialists to deliver high quality prevention, early intervention and support programs via telehealth and web-based communication platforms. Every programs (on-site and in schools) have been transferred online to meet student and families in their own homes while CDC guidelines are in place to protect public health.


“We have experienced a massive disruption to our programs,” said Kristen Polin, CEO, notMYkid.  “We also lost a projected $400,000 from our annual fundraiser that should have taken place on April 3rd for our 20th anniversary celebration. Our peer prevention specialists were on the front lines helping teens and families in need before all of this came to a crashing halt, just as their need has dramatically increased given the school closings and shutting down of everyday normal life as we know it. All our social research tells us substance abuse, depression, and suicide are exacerbated by isolation and disruption of normal routines in our youth. Our need to help is urgent.”


notMYkid is committed to protecting mental and emotional wellbeing using web-based communication platforms and telehealth methods to support, educate and prevent additional community harm.  Below is a list of online programs and support services:


·        Web-based Prevention, Early Intervention and Support:

o   notMYkid’s signature amplif(i) program has moved online where participants can join presentations, classes and meetings from any device. Scottsdale and Tempe schools have moved quickly to engage students remotely.   

o   Project Rewind is an Early Intervention Family Program that supports families that are experiencing problems associated with teen drug and alcohol use. The program that was once provided in notMYkid’s “Living Room” is now going live in the living rooms of families in a group format to avoid disruption in services.

o   Youth “Talk About It” and #TeenTalk Support Group are in high demand during normal operating circumstances.  These are now happening weekly in live online chat rooms for youth in Arizona and across the country.  

o   notMYkid is also mobilizing communities to address suicide prevention with great urgency, offering ASIST and Teen Mental Health First Aid trainings to educate adults and teens about common mental health challenges and what they can do to support their own mental health and help a friend that is struggling.

·        Peer Support via TeleHealth:

o   One-on-One Coaching Support is now available via video conferencing instead of face-to-face meetings for parents.   

o   Preventionist “On-Call” – A new dedicated text line allowing parents to send questions from home and have a live NMK staff member reply. Text QUESTION to 602-584-8474. 

·        Community Education and Engagement

o   Social Media Outreach –Teens, adults, schools and community partners can find notMYkid on Snapchat, Facebook, Instagram, and Tik Tok.

o   “Win this Year” Podcast – notMYkid has a podcast designed to be a health education tool to give parents and adults relevant up to date information on managing stress, anxiety, bullying, substance abuse, healthy relationships, internet safety, depression, and mindfulness tools. 


“The need for our services is greater now than ever before,” said Seth Leibsohn, notMYkid board chairman. “Mental and physical health, depression and drug abuse are not separate issues from food, shelter and other health concerns. They are both drivers and consequences of it. Many teens are experiencing trauma, anxiety, depression and unfortunately that leads to substance abuse and suicide rates rising to epidemic levels. Our goal for 2020 is to support 100,000 youth and adults in Arizona through web-based platforms.”


To donate, please visit: notMYkid qualifies for the Arizona Charitable Income Tax Credit and all contributions need to be made by April 15, 2020.  Corporate donations are needed to support all programs, please email [email protected] to discuss giving opportunities. 


About notMYkid

Founded in 2000, notMYkid is a Scottsdale-based non-profit dedicated to inspiring positive life choices by educating individuals and communities about behavioral health topics such as substance abuse, anxiety, body image, unhealthy relationships, bullying, depression/self-injury/suicide, and Internet safety. notMYkid’s peer-to-peer model of programs include behavioral health prevention education for youth, parents, and educators; corporate employee wellness programs; and early intervention programs for families. For more information visit

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