While the COVID-19 pandemic has upended many plans in 2020, ICONIC LIFE Digital Luxury Lifestyle Magazine will continue to innovate and celebrate the luxe life during ICONIC HAUS, an all-virtual designer showhouse that puts 22 marquis and award-winning design talents under one roof for a 18-day show, November 27-December 13, on iconiclife.com, the magazine’s tour app and a glamorous print edition of ICONIC LIFE. Proceeds from ICONIC HAUS benefit Phoenix Children’s Hospital’s Heart Center.
The stunning, $5.25 million “Mod-iterranean” estate boasts 11,000 square-feet under one roof. Located in uber-chic Paradise Valley, ICONIC HAUS is a modern perspective on Mediterranean design as envisioned by award-winning architect Mark Candelaria. ICONIC LIFE partnered with TEMAC Development, Candelaria Design and The Joffe Group to bring this masterpiece to life and showcase the finest in design, innovation in home technology and the latest offerings from leading national luxury brands like AZ Hardwoods, Brizo, BMW, Circa Lighting, Challenger Design, Crestron, Dunn Edwards, Hunter Douglas, Philip Jeffries and Viking Range, along with local favorites including Central AZ Supply and Solstice Stone.
The ICONIC HAUS presented earlier this year — different estate — was primed to host approximately 5,000 guests in-person, where the public could tour and be inspired by the design, technology and innovation the showhouse had to offer. While COVID-19 altered those plans with the Governor’s stay-at-home order issued days before opening, ICONIC LIFE publisher Renee Dee acted quickly to turn the event into VIRTUAL ICONIC HAUS within days, including an elegant video tour that has seen more than 52,000 virtual tourees to date. Dee anticipates this virtual event to be even grander, having established how to create success virtually.
“We have truly gathered the top design talent in the country to make virtual ICONIC HAUS come to life,” Dee said. “At the core of this project is passion – both in the uninhibited design work and for the kids and families at Phoenix Children’s Hospital. Now that we can reach a national audience, I know ICONIC HAUS will be the talk of the design community around the country. And for the readers and followers of ICONIC LIFE, you will be blown away by this year’s HAUS and the stunning design created by our amazing design teams.”
ICONIC HAUS will feature select, very small private fundraising events and private VIP tours. ICONIC HAUS is committed to creating a safe environment for its very limited guests and private media showings. Upon entry, all entry, sliding and passage doors will be open to eliminate touching handles and to increase airflow. Masks are provided upon entry and are expected to be worn during touring. A hand sanitizing station is located near the entry. Visitors are asked to socially distance. The HAUS is cleaned and sanitized regularly.
WHAT: An 18-day virtual luxury designer showhouse featuring work from the Valley’s top interior designers and artists created to inspire and awe. The HAUS will be the site of a few, very small private fundraising events and private VIP tours by appointment only, as well as private tours for media. All small tours will include timed entry, a one-way path and social distancing.
WHEN: November 27-December 13
Open 24/7 online, ICONIC LIFE will feature and promote ICONIC HAUS online through March 1
WHERE: ICONIC HAUS 2020, Tour online at iconiclife.com
COST: $0. There is an opportunity to make a voluntary gift to PCH online.