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How to Leverage Email Marketing to Reach Prospects

Of all internet marketing strategies, email marketing is one of the strongest platforms you can use to reach your B2B audience. These statistics prove its importance:

           91% of adults report they enjoy receiving promotional emails from companies with whom they do business (MarketingSherpa)

           Email is 40 times more effective than Facebook and Twitter combined in helping businesses get new customers (McKinsey)

How can you leverage email marketing to reach prospects? The following uses show how your internet marketing strategies can benefit by adding email marketing to the mix. 

Build credibility 

Companies who reach out to their customer list with news, information, sales, and more, should do so to build credibility in the marketplace. Your customers depend on you to offer high quality, informative content. When you give them what they want and need, when they want and need it, you will stay top of mind, resulting in future sales.

Generate interest

When you offer new products or services and offer sales or promotions, your weekly emails generate additional interest. A well-timed email to your customers and prospects may result in phone calls, website visitors, or sales, simply because you peaked their interest. Use emails to offer relevant news, grab their attention and grow your thought leadership.

Strengthen relationships

Emails do not always need to be about making a direct sale. A major benefit of email marketing is, instead, the ability of markets to strengthen relationships with customers. You can keep customers abreast of company news, offer information on upgrades or new products coming out, and deliver relevant and useful content direct to their inboxes. Staying In touch makes your customers feel included.

Boost sales

When you build an audience of customers interested in receiving updates from you, you can boost sales throughout the year with new products or services. Especially if your customers are not local, a quick email can offer a new and improved product or a new level of service not offered. A quick touch point by email can boost your sales.

Measure results

Sending out consistent messaging via email to your list and measuring the results of each campaign can help you discover what works and what does not. If your emails are performing poorly, you can make changes in real time and analyze the data to gauge improvement. Continual analysis helps you better understand the needs and interests of your customer base.

Not everyone on your email list will be ready to buy or sign up for your service. Email lets you reach out and extend opportunities to prospects, nurture relationships with leads, and grab a customer’s attention with helpful and informative content.


If you want to boost your internet marketing strategies a reap the benefits of email marketing, Contact KEO Marketing today for a complimentary consultation.

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