America’s cry for a fast and friendly coffee place was answered on February 12, 1992, when Dutch Bros was created.
With over 280 locations and an annual revenue in 2016 of $350 million, the company has been booming since the very beginning, according to Forbes.
Dutch Bros has a company foundation based on speed, quality, and service in their drive-through based locations. These core qualities have created a dynamic that other coffee shops can’t seem to beat.
Dutch Bros was founded by Dane and Travis Boersma in Grants Pass, Oregon, where the headquarters currently reside. The name came from the two being brothers and moving away from their former occupations in the dairy business.
The company spread quickly to over seven different states, including over 20 locations just in Arizona.
CEO and co-founder, Dane, passed away during the upbringing of the company after battling Lou Gehrig’s disease for over four years.
Dutch Bros is the country’s largest, privately held drive-thru company and continues to grow. With the larger size, the company is able to donate over $2 million annually a year to local organizations such as the Muscular Dystrophy Association.
In 2016, Dutch Bros was on Forbes list of “Best Small Companies” and continues to make an appearance on the list.
According to Forbes, many of the franchisees are 20-to-30 something year olds that never obtained a high school degree. The company has given opportunities to these people to earn on average over $200,000 annually.
The company starred on “Undercover Boss” in 2013, which boosted revenue and moved the company forward even more.
In the consecutive 2017 year, Dutch Bros is estimated to have a revenue of over $22 million, according to bizjournals.
The company continues to make people’s day and sell their three-bean blended coffee around the nation, donating and spreading smiles.