FirstBank Gives More than $10,000 to Arizonans Ahead of Arizona Gives Day
FirstBank employees surprise customers at two Valley branch locations to inspire donations
Phoenix, Ariz. — [March 31, 2022] – FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” recently surprised unsuspecting customers at two branch locations with over $10,000 in gift cards.
As part of its annual “Give it Forward” program, FirstBank Officers surprised unsuspecting bank customers with gift cards ranging from $150 to $500 to provide extra financial support. Recipients of the gift cards were simply encouraged to “Give It Forward” and donate to a nonprofit of their choice on Arizona Gives Day. The annual online giving campaign organized by the Alliance of Arizona Nonprofits will be held from noon April 5 to noon April 6 this year.
“We recognize that nonprofits are a crucial resource for Arizonans, and our giving events are all about spotlighting the power of community action,” said Humphrey Shin, Phoenix Market President at FirstBank. “We’ve seen Arizona Gives Day grow over the years, and we hope this act of goodness inspires folks to give back to their favorite nonprofits as they’ve done in the past.”
This is the sixth year FirstBank has done its “Give it Forward” campaign to promote Arizona Gives Day. Last year, FirstBank surprised almost 100 shoppers across the Valley by paying their grocery bills, covering the cost of nearly $12,000 worth of groceries. In 2020, the bank surprised pet owners at a veterinary clinic by paying their entire vet invoice. In 2019, FirstBank employees posed as restaurant servers to pay for patrons’ tabs. Thanks in part to these efforts, Arizona Gives Day has experienced year-over-year increases in new donors and donations.
FirstBank has been the presenting partner of Arizona Gives Day since its inception in 2013, helping the program raise more than $30 million for Arizona nonprofits. In 2021 Arizona Gives Day raised a record-setting $7.1 million for 982 nonprofits. For more information about Arizona Gives Day or to donate, visit AZGives.org.
FirstBank began providing banking services in 1963. Today, it’s known as an industry leader in digital banking and has grown to be one of the largest privately held banks in the United States, maintaining more than $25 billion in assets and 110 branch locations across Colorado, Arizona, and California. FirstBank offers a variety of consumer deposit accounts, home equity loans, mortgages, rental property loans, and a full range of commercial banking services, including business financing, commercial real estate loans, treasury management, and more. Since 2000, FirstBank has been recognized as a top corporate philanthropist, contributing nearly $75 million and thousands of volunteer hours to charitable organizations. The company is also unique in that a large portion of its stock is owned by management and employees, giving employees a financial stake in the bank’s success through its Employee Stock Ownership Program. For more information, visit www.efirstbank.com.