‘’Birth to Five Helpline Awareness Week’ Oct 9 – 15, 2023 to spotlight free support line for families with young children

‘’Birth to Five Helpline Awareness Week’ Oct 9 – 15, 2023 to spotlight free support line for families with young children

Southwest Human Development, the leading nonprofit in early childhood development in Arizona, is celebrating the third annual “Birth to Five Helpline Awareness Week” October 9-15, 2023. 


This week-long event shines a spotlight on the organization’s free support line for Arizona parents, caregivers and professionals to call, text or email questions or concerns about parenting and the early development of children from birth to age 5.  


“At one time or another, all of us as parents have had questions about raising our children, and many of us don’t have local family or friends to turn to,” said Jake Adams, chief development officer at Southwest Human Development. “We find ourselves asking, ‘Am I doing the right thing?’, or ‘Why is my child behaving this way?’ The Birth to Five Helpline is a critical resource for families that helps bridge that gap and provides much-needed support for families of the nearly 80,000 babies that are born in Arizona each year.”


Started in 2005 with support from First Things First and other community partners, the Birth to Five Helpline offers information and advice around a variety of early childhood issues such as feeding and eating, sleep, toilet/potty training, developmental milestones, fussiness/colic and difficult behaviors, general parenting questions and more.


The Birth to Five Helpline is also available to help staff of childcare centers and other professionals across the state who work with children from birth to five.  


Early childhood specialists who are bilingual in Spanish and English are available by phone or text (877-705-KIDS) Monday through Friday from 8am to 8pm.  The Birth to Five Helpline app available on the Apple App and Google Play stores and an on-line form found at www.birthtofivehelpline.org offer individuals an after-hours option.  

To ensure parents, caregivers and professionals across the state are aware of this free service, businesses, childcare centers and other community organizations are encouraged to spread the word during Birth to Five Helpline Awareness Week and beyond.  Promotional collateral in English and Spanish is available by emailing community@swhd.org.


“The Birth to Five Helpline specialists take the time to listen and think together with the caller.  Plus, our specialists serve as a gateway to programs and services throughout our community, said Ricardo Reyes, manager of community outreach at Southwest Human Development. “Parenting can behard, so our goal is to make sure every Arizona family with young children knows that this free service is available to them,” 


For questions or to learn more about the Birth to Five Helpline, call or text (877) 705-KIDS (5437) or visit www.birthtofivehelpline.org



Southwest Human Development is Arizona’s largest nonprofit dedicated to early childhood development. Recognizing a child’s earliest experiences and relationships establish the foundation for all future development, Southwest Human Development’s more than 40 comprehensive programs focus on young children—ages birth to 5—and their families in the areas of child development, mental health, Easterseals disabilities services, early literacy and Head Start, family support and child welfare, and professional development and training for those who work with young children. Founded in 1981, Southwest Human Development serves 135,000 children and families each year. Learn more at www.swhd.org


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