Pet Food Startup Launches Made-in-the-USA “Red, White & Chew” Dog Treats in Stores Nationwide


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PHOENIX –  Do you know what is in your dog’s food? How about the treats and chews that you feed them? While the ‘big dogs’ of pet food are mass producing artificially flavored products made with unpronounceable ingredients, The Full Life Co., a family-owned underdog startup is introducing Red, White & Chew dog chews with a big difference: American made with natural ingredients at a family-friendly price.

Self-proclaimed as the ‘farmers market of the pet food industry,’ Red, White & Chew treats are entirely developed and produced in kitchens located close to the source of primary ingredients, in the heartland of rural Arkansas.  The company prides itself in using only high-quality natural ingredients to produce a healthy alternative to the world of processed, preservative and filler-rich dog treats.  

“We entered the marketplace with a goal to deliver healthy pet chews and treats at an affordable price point, while keeping the manufacturing right here in America,” said Scott Eller, co-founder of The Full Life Co.  “By doing this, we are actually bringing jobs back to the USA from China and other Asian countries.  We’re connecting to people who want to give their pets products that they feel really good about. We dare you to compare our list of ingredients to other chews on the market. It just may surprise you to see what is in many other chews out there.”

Buyers of the new Red, White & Chew treats have much to feel good about. Not only are the treats made of chicken, pea protein, brown rice, sweet potatoes, beets and tapioca, they also typically retail well under $10 for a package of 14 natural, long-lasting chews.  In addition, keeping with the spirit of loyalty and patriotism, The Full Life Co. has selected the Gary Sinise Foundation for its charitable outreach. The Gary Sinise Foundation serves defenders, veterans, first responders, their families and those in need through unique programs.  

“Supporting our communities is at the core of our organization,” added Eller. “We are honored to contribute to the efforts of the Gary Sinise Foundation.  We plan to grow our support along with our business.”

Red, White and Chews debuted this month in more than 800 Walmart stores around the nation. Additional retailers will soon be adding the product to their shelves as well.  Shoppers can also purchase online on Amazon here and Walmart here and here.

To learn more about Red, White & Chew, follow along on social media for updates and announcements here.   

About Full Life Co.:

The Full Life Company is an American, family-owned company based in Phoenix, Arizona. Full Life Co.’s mission is to foster and cherish relationships with every decision made. They are dedicated to creating innovative and healthy products for pets that enable their fullest life. The company oversees three national brands: Red, White and Chew, OLA and Sentient. For more information, please visit https://www.fulllifeco.com/.

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