Arizona homebuilder’s annual ‘2 Seconds is Too Long’ campaign targets drowning prevention; gives free swim lessons
TEMPE, Ariz. – For more than two decades Fulton Homes has been sounding the alarm on water safety. Drowning is the leading cause of death for children under 4 years of age in Arizona, where more than 300,000 residential swimming pools and long summers put Arizonans of all ages at risk. May is the National Water Safety Month and Fulton Homes is taking active measures to keep families safe in and around water with its “2 Seconds is Too Long” campaign.
“The drowning prevention and water safety community is especially concerned about this upcoming season, due to the added COVID-19 related challenges,” said Drowning Prevention Coalition of Arizona (DPCA) board president Melissa Sutton. “With parents working from home and children’s routines changing as we approach the end of the school year, we need everyone to be extra cautious. We appreciate community partners like Fulton Homes getting the message out to our communities.”
Fulton Homes created its annual “2 Seconds is Too Long” campaign 20 years ago to remind adults that emergencies around water can occur in a split second. Fulton Homes is partnering with 92.3 KTAR FM and KMVP Arizona Sports 98.7 on water safety messages and a chance to win free swim lessons at a local Valley of the Sun YMCA. Eight winners will be chosen on the final Friday of each month, ending on August 28. To enter and view official rules, visit www.fulton2seconds.com.
“Raising awareness for water safety is crucial,” said Doug Fulton, CEO of Fulton Homes. “We want to remind Arizona families about the importance of water safety and do our part to reduce water related incidents,” said Doug Fulton, CEO of Fulton Homes. According to DPCA, to date four children under the age of 4 years have died from drownings in Maricopa and Pinal counties. Overall, the total of incidents is already at 21.
“We need to be proactive and work together to prevent these tragic events,” added Fulton.
The “2 Seconds is Too Long” campaign is one of several water safety-related initiatives Fulton Homes supports. The Tempe-based homebuilder also sponsors the Fence Patrol campaign, which is providing a total of 10 free pool safety fences this season for Valley families in need who may not be able to afford them. Over the last 20 years, Fulton Homes has invested more than $2.5 million on water safety programs in the Valley.
About Fulton Homes
Founded in 1975, Fulton Homes is the largest privately owned and family operated builder in Arizona. Known for its legendary Fulton quality, Fulton Homes has built more than 30,000 high-quality single-family homes over the past 40 years in the Phoenix area. Fulton Homes is headquartered at 9140 S. Kyrene Road in Tempe, Ariz. For more, visit www.fultonhomes.com.
About the Drowning Prevention Coalition of Arizona
In 1989, representatives from: Arizona Department of Health Services (ADHS), Consumer Product Safety Commission (CPSC), fire departments, and hospital personnel met and formed what is now known as the Drowning Prevention Coalition of Arizona (DPCA). Today, DPCA is comprised of parents, health and safety professionals, business leaders, and concerned citizens. The group exists to provide a forum for drowning prevention efforts through the promotion of education, legislative action, awareness, and enhanced product safety. As a community-based organization, DPCA attracts members from many different areas. We are able to bring together individuals from different cities, industries, and backgrounds to work toward a common cause that significantly benefits the entire community. The Coalition promotes the following three core principles of drowning prevention: ABC’s of Water Safety