Free Books, Family Fun event: Festival of Tales – Saturday, April 25

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Come experience a free cultural literacy day for Arizona children and families!

FREE Admission

WHEN: Saturday, April 25, 2020; 9 a.m. – 2 p.m.

WHERE: Paradise Valley Community College, 18401 N. 32nd Street, Phoenix, AZ 85032

Southwest Human Development, Arizona’s largest nonprofit dedicated to early childhood development, is partnering with Paradise Valley Community College to host Festival of Tales on Saturday, April 25, from 9 a.m. to 2 p.m.

Presented by Fiesta Bowl Charities, Festival of Tales is a fun-filled family event promoting reading and literacy that features dozens of free children’s activities, including face-painting, arts and crafts, music and much more! Paradise Valley Community College students will host the “Art of Storytelling” sessions, which introduce children to the magic of storytelling. Southwest Human Development is expected to distribute more than 3,000 new children’s books to families at this year’s event.

“Literacy is a fundamental part of early childhood development,” says Jake Adams, chief development officer of Southwest Human Development. “Access to books and literacy-rich activities help children learn the language skills needed to thrive in academic and social settings. The free books and activities provided at Festival of Tales is the perfect opportunity for Phoenix families to introduce their children to the fun and interactive aspects of storytelling to help them begin developing essential language and literacy skills.”

Since its inception, Festival of Tales has grown from just 250 attendees to over 2,000 children and their families, with more than 30,000 new children’s books distributed as part of Southwest Human Development’s focus on early literacy.

Festival of Tales is free and open to the public.

Advance registration is requested at 

Paradise Valley Community College is located at 18401 N. 32nd Street in Phoenix.

Event check-in will be on the north side of the Kranitz Student Center.


The first five years of life are the most critical in a child’s development. At Southwest Human Development, our services improve lives and help families by supporting young children and their caregivers during this important time.


In partnership with families, we provide children with the care, attention and support needed to set them on a path to success in school and life, and help them reach their fullest capabilities.


We are Arizona’s largest nonprofit organization dedicated to early childhood development and our 900 staff members provide 40 programs and services to 140,000 children, families and professionals each year in the areas of:







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