Instagram announced last summer that it would make likes private globally. At the WIRED25 The conference, Adam Mosseri, the CEO of Instagram, tweeted that now is the time to expand the test to the U.S. He wrote, Even some U.S Instagram users posted pictures to show what the update looks like.
Instagram’s ongoing effort in the number of likes an image gets is to make the experience less stressful. The company has decided to hide the number of users who have ‘liked’ a photo because they want the users to focus more on sharing content (videos and images) rather than focusing on how many likes they get.
Why is hiding like counts a good thing?
In the pilot test run in India, the Vice President of Product, Instagram, said
With the new update, users will be able to express themselves and comfortably share what they like without any fear of receiving a small number of likes. The primary benefit of the initiative is that social comparison and anxiety will be reduced. However, the change could turn out to be bad for influencers. Since views and likes have increasingly become popular among many content creators, so it is likely to have a negative impact on their engagement and popularity. But, that doesn’t mean it will put an end to the influencer marketing economy. In case, Instagram finds the change to be too bad for the influencer, it may end up not rolling it out.
The good news is only users will be able to see the likes on their posts. All they have to do is tap on the likers list to see a total count. If you are still unable to load the number of likes, then consider opting forto experience high-speed internet connectivity. That way, you can see a list of likes on your post, just not the overall number. Viewers of a post will only be able to view some names of their mutual friends who liked it. The primary aim is to make Instagram a stress-free and less pressurized place.
Since testing has been done in the U.S, chances are, Instagram might officially launch the change and remove the likes on posts for all users across the globe. People are anxiously waiting to see how the test plays a vital role in improving mental health and also if the usage of the app will be affected or not.
Will hiding likes really improve mental health?
It is a good idea to hide likes on Instagram posts because it will help in maintaining the sanity of humanity. While on the other hand, influencers and Instagrammers are less likely to add creativity to their posts as there would be no way viewers can track the number of likes on their posts.
People often keep themselves from sharing posts they really like. Why? Because they have this fear ‘what if I don’t get enough likes?’ With the change, they would be able to post pictures and captions that audiences can relate to rather than posting perfect pictures. To top it, viewers will stop comparing their smaller like counts to the high like counts on their friends’ or influencers’ posts.
Once Instagram puts an end to the popularity contest globally, people will end up sharing silly, artsy and unconventional posts without a single worry in the world. That is undoubtedly one effective way to make Instagram’s content surprising and diverse at the same time.