Giordano’s becomes the first pizza chain in the U.S. to launch the Impossible™ Pizza at its 70 locations across the country
Giordano’s, a brand that helped Chicago earn its international reputation for stuffed deep-dish pizza, today announced it will offer a new plant-based sausage ingredient for pizza orders nationwide, in partnership with Impossible Foods.
The Impossible Pizza features Giordano’s signature sausage recipe, but it’s prepared with delicious Impossible meat made from plants. The premium ingredient option is available to order with Giordano’s thin-crust, extra-thin-crust, and iconic deep-dish pizzas.
Giordano’s is the first pizza chain in the country to roll out the plant-based product as a pizza topping nationwide. The ingredient was test-marketed in Phoenix.
The new plant-based ingredient will be offered at 70 Giordano’s locations throughout the country beginning today, for dine-in, carry-out, delivery, online ordering and catering. Valley residents can order an Impossible Pizza at Giordano’s Paradise Valley restaurant, located at 12811 N. Tatum Blvd. in Phoenix, and at its Arrowhead restaurant, located at 16222 N. 83rd Ave. in Peoria.
“Giordano’s is thrilled to partner with Impossible Foods to offer this award-winning, plant-based meat as an alternative to our popular sausage ingredient,” said Giordano’s Marketing Manager Jessica Harris. “It’s flavorful, satisfying and delicious.”
Impossible meat boasts as much bioavailable iron and protein as a comparable serving of ground beef and 0 mg of cholesterol (with 14g total fat per 4 oz. serving), contains no animal hormones or antibiotics, and is kosher, halal and gluten-free certified. And because it’s made from plants, it uses 96 percent less land, 87 percent less water and 89 percent fewer greenhouse gas emissions compared to conventional beef from cows.
Based in Chicago, Giordano’s has been serving its world famous stuffed deep-dish pizza since 1974, when founders Efren and Joseph Boglio introduced their Italian mother’s pizza recipe to Chicago. Becoming one of the originators of what is now internationally known as Chicago-style deep-dish pizza, Giordano’s now has 70 restaurants nationwide and ships its pizza anywhere in the continental United States. To learn more about Giordano’s, visit giordanos.com.
About Impossible Foods:
Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products from plants — with a much smaller environmental footprint than meat from animals. The privately-held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., Professor Emeritus of Biochemistry at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project. To learn more about Impossible Foods, visit impossiblefoods.com.