TODAY, August 6th, the Boys & Girls Clubs is launching their new ‘Whatever It Takes’ campaign.
In support of Great Futures 2025, the Boys & Girls Club Movement is launching an exciting new marketing campaign that shows parents, partners, donors, and communities how Boys & Girls Clubs prepare kids and teens for great futures. Whatever It Takes to Build Great Futures is a 3-year campaign that encapsulates the multitude of experiences and opportunities a young person receives at the Club – and the skills they build along the way.
Because Boys & Girls Clubs offer so much – the people, programs and places that create life-changing opportunities – it can be difficult to articulate exactly what Clubs do for 4.3 million young people each year. Whatever It Takes to Build Great Futures tackles our brand challenge head-on and shows the everyday impact and long-term outcomes of a Boys & Girls Club. By implementing this marketing campaign Movement-wide over the next three years, we will educate the public on what makes Boys & Girls Clubs unique, helping to create champions and advocates for America’s youth.
To support your local Boys & Girls Clubs please visit: www.clubzona.org