TEMPE, Ariz. (Feb. 8, 2019) – A new study from the market research team at , a top-ranked, full-service, national marketing agency, highlights the differences in income-related brand awareness of the 100 largest charities in the country. .
· High earners aren’t in sync with others when it comes to brand awareness of charities. Consumers with incomes less than $100,000 and those earning more than or equal to $100,000 agree on only six of the top ten charities as to where they rank in brand awareness.
· There are significant differentials where people with annual incomes of less than $100,000 have higher brand awareness of certain charities as compared with people earning more—the largest is Feeding America, with those making less having an edge of 14% over higher earners.
· There are many charities where higher earners have extreme differentials in brand awareness as compared with lower income consumers, such as the American Civil Liberties Union (with a 37% differential), Public Broadcasting Service (36%), and Susan G. Komen for the Cure (30%).
and analyzed the data comparingof the study are Aric Zion, MS; Peter Juergens, MA; and Thomas Hollmann, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, BD, Bank 34, Barro’s Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Sun Health, University of Dubuque, Verra Mobility, Walmart, and Westin Hotels & Resorts. Learn more at www.zionandzion.com, follow @ZIONandZION on Twitter, follow Zion & Zion on LinkedIn, and Like ZIONandZIONAgency on Facebook.