TEMPE, Ariz. (Dec. 13, 2018) – Seniors use digital technology in their daily lives more than you might think, according to a new study from the market research team at , a top-ranked, full-service, national marketing agency. .
· Seniors see themselves as significantly more technologically engaged than the generation following them (i.e., their adult children) sees them as being. 47% of seniors say they use a desktop computer more than an hour a day, but adult children’s perceptions of their parents’ desktop usage were significantly lower, at only 13%.
· 29% of seniors say that they use a laptop computer an hour or more each day, while their adult children believe only 8% of their parents use laptops that often.
· Marketers of senior communities should recognize that they may have a faulty view of seniors 75+ and their digital connectedness.
of the study are Aric Zion, MS; Morgan Gardea; Peter Juergens, MA; Thomas Hollmann, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service national marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BD, Barro’s Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Sun Health, Westin Hotels & Resorts, University of Dubuque, and Verra Mobility. Learn more at , follow on Twitter, follow on LinkedIn, and Like on Facebook.