TEMPE, Ariz. (Oct. 10, 2018) – Seniors are not the only ones involved in the decision-making process of finding a retirement community; their Adult Child Influencers (ACIs) are often involved in the research and sales process. There are areas of more/less importance to the two audiences, according to a new study from the market research team at , a top-ranked, full-service marketing agency. .
what features and amenities each group considers important when selecting a senior living community, and what conclusions can be made about the difference in marketing to each audience. Authors of the study are Aric Zion, MS; Morgan Gardea; Peter Juergens, MA; and Thomas Hollmann, MBA, PhD.
About Zion & Zion
Based in Tempe, Ariz., Zion & Zion is a full-service marketing firm specializing in marketing strategy, advertising, public relations, social media and interactive services. The work of the Zion & Zion team includes local, national and international brands, including ARS/Rescue Rooter, Bank 34, BD Peripheral Intervention, Barro’s Pizza, Bill & Melinda Gates Foundation, Casino Del Sol, Chas Roberts, Goodwill, Habitat for Humanity, Sun Communities, Sun Health, Parallel Capital Partners, Westin Hotels & Resorts, and University of Dubuque. Learn more at , follow on Twitter, follow on LinkedIn, and like on Facebook.