Growing Media Firm Signs Wet ‘n’ Wild Las Vegas, American Vision Partners and Delta Dental, Moves into New 5,000-Square Foot Space
Catalyst Media Design (CMD), the Southwest’s top ranked media agency, recently signed three new clients, moved into a larger office and launched a new website as part of the Scottsdale-based firm’s next chapter.
“We’ve seen our industry, and the way people choose to connect with brands, change significantly the past five to seven years, explained Catalyst Media Design CEO Liz Scott. “What hasn’t changed is the fact our success is directly connected to the success of our clients. For us, that translates to placing a continued emphasis on research and making ongoing investments in tools and resources that will help our clients make deeper, more impactful connections with their current and potential customers.”
The investment is paying off as the firm recently signed more than $3 Million in new work for three leading clients in the healthcare and entertainment sector.
Wet ‘n’ Wild Las Vegas
Wet ‘n’ Wild Las Vegas has retained Catalyst Media Design to provide digital planning and placement for its thriving, family-friendly waterpark. Wet ‘n’ Wild Las Vegas has more than 26 attractions on 27 acres just minutes from downtown Las Vegas. Rides range from relaxing and kid-friendly to more exhilarating rides for adrenaline junkies. CMD’s efforts for Wet ‘n’ Wild will reach local individuals and families as well as the more than 39 million tourists visiting Las Vegas each year.
“Catalyst understands that we need to reach local families in Las Vegas and surrounding communities to help them understand all that Wet ‘n’ Wild Las Vegas offers,” shared Lindy Frye, Wet ‘n’ Wild Las Vegas Marketing Manager. “We’re delighted that they dove in quickly to find the most effective ways to reach the most people within our budgets and timelines through a variety of digital platforms.”
American Vision Partners (Southwestern Eye Center & Barnet Dulaney Perkins Eye Center)
Southwestern Eye Center and Barnet Dulaney Perkins Eye Center recently became part of the American Vision Partners network, and have selected Catalyst Media Design to handle the offline media for both brands.
Southwestern Eye Center and Barnet Dulaney Perkins Eye Center are regional leaders in optometry and ophthalmology services including LASIK, and many of their highly-skilled doctors have additional advanced training for subspecialty procedures such as vitreoretinal disease, oculoplastics, cornea disease, glaucoma, refractive procedures, low vision aids and ocular prosthetics.
Catalyst Media Design will manage budgets for both brands in 40 locations across Arizona and New Mexico.
“We’re grateful for our partnership with Catalyst Media Design. They stay on top of the latest channels including digital, social and non-traditional media, as well as researching and bringing to the table new and creative placements,” explained Darla Espinosa, Director of Marketing, American Vision Partners. “They’ve become a true extension of our marketing team, and with their expertise and careful attention to detail, ensure that we continue to maximize our paid media investment.”
CMD also just began work with Delta Dental, the nation’s largest and most trusted dental benefits carrier this May. The agency has partnered with Anderson Direct & Digital based in California on this business and will provide Direct Response broadcast media in addition to Digital Display media for the 13-state member company.
Delta Dental focuses on making dental coverage more accessible and affordable to a wide variety of employers, groups and individuals across the U.S.
“Catalyst is one of the best media companies I have ever worked with,” said Scott Hopkins, Executive Vice President, Anderson Direct & Digital. “I am a 31-year veteran of the Direct and Digital marketing agency business and Catalyst is one of the only media agencies who truly understands marketing ROI. They combine the latest in technology and research along with media best practices to always deliver strategic media campaigns the generate results.”
He added, “Most importantly, they always have their clients best interest at heart and are a great group of humans who are a pleasure work with.”
Expanded Offices and New Website
The growing firm also recently signed a four-year lease on a nearly 5,000-square-foot space in Downtown Scottsdale. Previously the firm was in a 2,843-square foot space near Scottsdale Road and Indian School. CMD was originally in the same building from 2012-2014, but now return to a space five times the size, signifying their tremendous growth the past five years.
“The entire building has been renovated inside and out to create the perfect environment for our team to continue growing,” shared Scott. “It includes delightful shared spaces, endless courtyard seating, tenant lounge with complimentary specialty coffee – even bikes our team can check out to ride around scenic downtown Scottsdale.”
CMD also launched a new website to reflect their vision for the next ten years of managed growth that matches the strategic growth of their clients.
“We take a longer view of our agency’s success – no shortcuts – rather maintaining an equal pace with our growth and success, as that of our clients,” explained Scott. “The new website also demonstrates that partnership is more than a buzz word for us. Rather, we think of partnership as becoming a true extension of client’s business…and know that makes all the difference.”
To learn more about Catalyst Media Design and their expertise in traditional, digital, social and experiential media strategy, planning and buying visit http://www.catalystmediadesign.com/
or follow on its various social media channels.
About Catalyst Media Design
Catalyst Media Design is a full service, strategic media research, planning, and buying agency. With the most comprehensive team of experienced planners, buyers, account managers, business management and support staff, their cross-capable experts ensure delivery of the most efficient and effective media campaigns for maximum return on each client’s investment. The firm offers a full spectrum of media services, including the planning and placement of Television, Radio, Print, Outdoor, Digital, Multi-Cultural, Promotions, Direct Response, and Non-Traditional Media. Clients include a diverse mix of regional and national clients. The company is led by CEO Liz Scott. Learn more at catalystmediadesign.com