Pop-up Shops Drive Economy, Excitement for Customers, Retailers

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According to a recent online article, pop-up shops are more than just a trend in the retail sector. They drive consumers with the thrill of exclusivity, limited-time only and unique products. The article also says pop-up shops have grown to nearly $10 billion dollars in sales.


Well-known international brands like M&M, Nordstrom’s and J.Crew have delved into the pop-up store trend, understanding the value this concept provides in today’s marketplace.


On April 20-22, the Outlets at Anthem in North Phoenix are hosting an exclusive pop-up handbag shop featuring top-of-the-line designers (Gucci, Saint Laurent and Fendi.) Plus, there will be a fashion show – complete with champagne and chocolate tasting – showcasing more than just handbags with all the proceeds going to a local women’s charity.


MadaLuxe Vault is making Anthem a fashion center with its exclusive high-end designer accessories pop-up shop at Outlets at AnthemAs North America’s largest distributor of luxury fashion, MadaLuxe Vault is known for its close partnerships with Europe’s most iconic design houses including Gucci, Saint Laurent, Versace, Fendi, Alexander McQueen and many more. The online boutique shopping destination unlocks luxury lifestyle at discount pricing.




“The MadaLuxe Vault pop-up shop is a fantastic way for our fashion-forward customers to get high-end designer handbags at a discounted price for a limited time,” said Christina Henning, general manager and marketing director, Outlets at Anthem. “At the Outlets, we pride ourselves on offering the best values on well-known designers every day, so this pop-up shop is very much in line with our center’s objectives.”  




In addition to the pop-up shop, on Sat., April 21, Outlets at Anthem will host a handbags and heels fashion event, “BRANDED.” The fashion event benefits Soroptimist International, a global volunteer movement working to transform the lives of women and girls around the world through education, empowerment and enabling opportunities.




The fashion event, Hosted by Sonoran Living Host, Terri Ouellette, will take place from 1 p.m. – 2:30 p.m. and include chocolate and champagne tastings. The cost for the event is $5 per person and tickets are available online at brandedfashion.eventbrite.com.




For additional information, please visit www.outletsanthem.com.



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