Working in real estate means you have to know how local SEO works and how potential clients can find your business and listings. That’s the real key to your success – succeeding in local search optimization. The work for improved home sales helps tremendously by getting found on Google’s first search page.
Nearly half (44%) of prospective home buyers checked search engines first for property listings, according to the 2017 National Association of Realtors’ Digital House Hunt study. And if that’s where your potential buyers are looking, then you need to be near the top of the listings. That’s how good local SEO can help.
So how can you tackle this challenge? What easy steps can you make today to help your real estate business be found on search engines? Here are three quick hits to gain some higher search rankings.
Google Business Listing
Set up and promote your local Google Business listing. This should be your absolute first step to being found in local real estate search listings. For any serious realtor with hot home or commercial properties for sale, this is a must-do task. Click over to Google My Business set up page and follow the steps. Make sure to add relevant keywords. Try using these keywords for real estate firms. Once this is done, do the same on the Bing and Yahoo search engines too!
Get Good Reviews
Can your existing clients offer you some good testimonials? Nothing builds better word-of-mouth reputation for search than good reviews from satisfied home buyers or sellers. Once your Google Business page is set up and running, ask these contacts to add a positive review for your services to the page. The NAR study above shows that real estate businesses with 10 or more reviews get more inquiries and attention than those without reviews.
Promote Listings on Social Media
This may be the most time-consuming part of your morning, but it’s important to be on social media and to alert friends and colleagues about your listings. Set up social media accounts for your real estate business on Instagram, Twitter and Facebook account (also consider LinkedIn for joining local real estate groups). Add photos of your listings and use real estate hashtags so that buyers and sellers in your community can find your listings.
Remember, building your local SEO takes commitment and consistency. Great search rankings don’t happen overnight but over a period of months in which you are visible on the web with your listings. Aim for a 6-month plan to grow your search ranking results. You can do this with aspects of inbound marketing like:
* developing good blog content on your website
* adding new videos and images of your properties and
* sharing these consistently on social media.
Over time, search engine algorithms will start to respond to your work, and you’ll start to see measurable results in your local SEO rankings.