Local search marketing is important for your business’s visibility. Qualifying local businesses get a free Google My Business listing which increases your chances of showing up in Google’s Local Pack, Google Maps, and Local Finder.
Here is how to submit your business to local sites to increase SEO results:
Verify your Google My Business (GMB) listing
Go to Google My Business to verify your company’s listing. Make sure the basic information is correct including business name, address, phone number, business hours, and even payment types accepted. A variety of other features help you optimize your GMB listing. You should check your business listing often to make sure the information stays relevant. You need to do more than merely claim and verify your listing and forget about it.
Answer all the questions
Beyond the basics like business name, address, and phone number, you should complete several questions in your GMB profile. The key is to fill in every piece of information you can. Your listing will have valuable data that makes it easier for your customers and prospects to find your business.
Google allows anyone to fill in the profile information in your Google My Business profile, even your competitors. When someone performs a search and your business comes up, there is an option below your address, hours, and phone number titled “Suggest an edit.” Anyone can edit your profile information, so frequently check your GMB listing to make sure everything is correct.
Google allows anyone to edit company profiles because they believe it helps to build communities and to encourage others to share in information gathering. They encourage people to share information about companies and answer questions, so Google can learn more about your business. Google’s algorithms thrive on user-generated content.
Consider using GMB posts
You can add GMB posts to your listing, mini ads that show up in search results. Make a strong post by adding an image, a call to action, and a link to your website. Ideas for strong posts include:
• If your company is hosting an event, post the event’s date, time, and place along with a link to your registration page.
• Like an event post, you could create one for an upcoming sale.
• If you have a viral blog post, you could create a post with a short lead-in and a link to the post on your website.
• Create posts for new product or service launches.
Access the posts option from the GMB dashboard in the menu on the left-hand side. The key is to check your GMB profile often and keep your posts current and relevant. Google will send you a notice when it is time to create a new post.
Check your Google My Business listing often to see if anyone posted a question you need to answer. You need to check your GMB dashboard from a computer as the Q&A feature is not visible on the mobile app. One thing to keep in mind is that anyone can answer a question about your business. Diligently monitor the Q&A feature to make sure you are answering questions and if someone else does answer, that their answer is correct.
Encourage online reviews
Google loves reviews and encourages companies to ask their customers and clients for reviews in an ethical way. Reviews help your business stand out from others in a search result. Online reviews are imperative to cultivate because 97% of searchers read online reviews for local businesses in 2017, with 12% looking online each day for local businesses. Check Google’s guidelines for soliciting GMB reviews to make sure you follow their policies.
Whenever someone leaves a review, make sure you respond whether good or bad. Responding to reviews is a great way to let customers know you are listening, you appreciate their feedback, and you are interested in their opinions.
To help you get the most out of your local search profile, you need an experienced, interactive marketing agency. To help you be proactive with your local marketing, contact KEO Marketing for a complimentary consultation to see how we can help you meet or exceed your goals.