Web design trends for 2018 take advantage of existing technologies in new ways and exploit new, cutting-edge technologies for an improved user experience. Here are the top website design trends to look for in 2018:
Mobile is key
Per Statista, mobile internet traffic makes up 52.64% of the total global online traffic in 2017. More than half of your users are on their mobile phone when accessing your website, meaning it is key to have a great mobile experience. In 2018, Google continues to roll out its Mobile First Index, which makes mobile versions of websites the first to show up in search results.
Besides mobile friendly, your site must meet Accelerated Mobile Pages standards. If you are not familiar with AMP, it is an open-source cording standard that lets your website load quickly on mobile devices. A slow-loading website on a mobile device can push your prospects to your competitors.
Capture IoT devices
The Internet of Things (IoT) is exploding with smart devices like light bulbs that connect to devices and apps that let you track where you put your car keys. In 2018, websites will need to incorporate IoT technology.
Your website needs to connect to and interact with smart devices. This means a more complex backend to your web design, but professional web developers can get your site connected and create an interface that is simple and easy-to-use.
Watch for AI, machine learning, and chatbots
Thanks to advancements in AI and machine learning, you have probably communicated with a chatbot recently. Chatbots have gotten smarter thanks to AI and machine learning, and these elements allow you to capture visitor information. For example, you can learn visitor habits to know what ads, events, and information to show them.
In 2018, you will see AI and machine learning to help perfect company websites and make them more interactive and seamless. Imagine your website can know exactly what your visitor is looking for from their past interactions. And customer service via your website will be efficient and faster thanks to new, advanced technologies.
Focus on designing simple, yet powerful websites in 2018 that are optimized for mobile devices and focused completely on user experience. If you use these tips to enhance and improve your company’s website, you will increase user engagement and achieve higher conversion rates.
About KEO Marketing, Inc.
KEO Marketing, Inc., a leading B2B marketing agency in Phoenix, Arizona, develops and implements strategies to help clients significantly increase leads and sales.
If you want to be proactive with your website design in 2018, contact KEO Marketing for a free consultation to see how we can help you turbocharge your marketing at www.KEOMarketing.com or contact me at SKloefkorn@KEOMarketing.com