Have you ever created a email marketing newsletter? If so I am sure you it will agree it is not for the faint of heart. Even the most seasoned creators are not always prepared for the hours on end it takes to pull together the content, edit, add email contacts and lay the whole thing out in a way to engage the the readers. Then when you finally push the publish button you are counting down the days when the until the whole process starts anew.
There are plenty of online services that can help with the process such as Mail Chimp, Constant Contact, Vertical Response and many others. Each of these companies provide layout templates and email management functions. However, as I pointed out earlier, the campaign creation process can still be very time consuming; and as they say “time is money”.
As we have developed the My Local News platform over the years we have come to realize that our publishing process allows for, what we would argue, is a better email marketing product and why not share a good thing? Every organization strives to keep it’s customers* informed. One successfully proven ways to do this is to create an email marketing campaign. However, instead of being the jack of all trades why not just be the conduit that draft articles flow through with the control to simply become the Editor of the newsletter campaign? What I mean by this is that we can setup a MLN Private Label web site with automated newsletter functionality for your organization. Those that wish to contribute content simply register and post articles. They are then sent to your private online portal in a “pending” status where you and others, that you assign this role to, can edit and publish. The process takes minutes instead of hours and you are easily able to collect content from as many people as you like.
Let us show you how we can setup a custom news website and enhanced automated newsletter process, all while saving you time and money. Please check out our Private Label Newsletter Page for more information and a contact form.
*I am using the word customers in the broad sense of the word which could include employees, volunteers, constituents, service users, product buyers or any other group of people that you believe would be interested in the written and visual content that your team produces.